The Truth: Guest Experience Is Not a Soft Metric, It's Revenue Guest experience is not a soft metric. It is the foundation of your revenue. This is the reality that drives successful property businesses. Many landlords and property managers focus primarily on occupancy. They focus on securing bookings and filling the calendar. However, this is a short-sighted approach. Reputation is what protects occupancy over time. This is what separates successful short stay and serviced a